Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing a website in order to improve its ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more visible and appealing to search engines.
SEO involves a number of techniques and best practices, including keyword research, content creation and optimization, link building, technical optimization (such as improving website speed and mobile responsiveness), and more. By following these best practices and staying up-to-date with changes to search engine algorithms, website owners and marketers can improve their website's ranking and visibility in search results.
It's important to note that SEO is a constantly evolving field, as search engines continually update their algorithms to provide the best possible results for users. As such, it's important for websites to stay up-to-date with best practices and make regular updates to their SEO strategies in order to maintain and improve their search engine rankings.